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AEN Foundation

Brandandlogoguidelines

The name, logos, colours and type of AEN Foundation, with downloads and simple rules for using them.

Name

The name is AEN Foundation. In full, it is Agent Exchange Network Foundation. Use the full name the first time it appears, and AEN Foundation after that. AEN is the short name of the network the Foundation's engineering describes.

Write it with a capital F, as two words, and not as "The AEN Foundation" or "AEN foundation".

Logos

Each logo is a vector (SVG) and a PNG, in a version for light backgrounds and one for dark. More variants, including blue and square and landscape layouts, are in the full download below.

Wordmark

The full AEN mark. The default choice.

Wordmark, for light backgrounds
Wordmark, for dark backgrounds

Light: SVG, PNG

Dark: SVG, PNG

Lockup

AEN with the word Foundation. Use it wherever the organisation has to be named.

Lockup, for light backgrounds
Lockup, for dark backgrounds

Light: SVG, PNG

Dark: SVG, PNG

Icon

The A on its own, for tight spaces. Never use it where the full mark fits.

Icon, for light backgrounds
Icon, for dark backgrounds

Light: SVG, PNG

Dark: SVG, PNG

App icon

The A on a rounded square, for avatars and app and profile icons.

App icon, for light backgrounds
App icon, for dark backgrounds

Light: SVG, PNG

Dark: SVG, PNG

Download all logos (ZIP)

Space and size

Clear space

Keep a margin around the logo equal to half its height. Nothing else, including text, edges and other logos, goes inside it.

Minimum size

Wordmark
72 px wide
Lockup
160 px wide
Icon
16 px wide

Colour

  • Ink

    #0A1222 · RGB 10, 18, 34

    Text and the logo on light backgrounds.

  • Night

    #060B16 · RGB 6, 11, 22

    Dark backgrounds, such as the hero and footer.

  • Paper

    #F5F7FB · RGB 245, 247, 251

    Page background and light surfaces.

  • Signal

    #2447D6 · RGB 36, 71, 214

    Accent and links on light backgrounds.

  • Signal, on dark

    #7EA1FF · RGB 126, 161, 255

    Accent and links on dark backgrounds.

Typography

Geist

One typeface for headings and text. Headings are set in Medium (500) with tight spacing; body text in Regular (400). Geist Mono is used only for code and identifiers. Both are open source (SIL Open Font License) and free to use.

Use sentence case for headings and buttons. Prefer plain verbs and concrete wording over marketing language, and say what exists and what does not yet.

Using the name and logo

Do

  • Use the files supplied here, unchanged.
  • Use the white logo on dark backgrounds and the ink logo on light ones.
  • Leave clear space around the logo and keep it above the minimum size.
  • Write the name as AEN Foundation, and in full as Agent Exchange Network Foundation.

Do not

  • Stretch, rotate, outline, add shadows or effects, or change the colours.
  • Redraw the logo or set the letters in a typeface.
  • Place the logo on a busy image without a dark overlay behind it.
  • Use the name or logo to suggest endorsement, certification, membership or partnership that has not been agreed.
  • Use AEN in a product or company name in a way that suggests the Foundation runs it.

Questions and permissions

These are guidelines, not a licence. There is no compatibility or certification programme yet, so nothing should be described as certified by, or endorsed by, AEN Foundation. A formal policy for implementers will be published when there is something to apply it to.

For permission to use the name or logo in another way, write to [email protected]. Press enquiries: [email protected].